The Art Of The Sale: Learning From the Masters About the Business of Life ~Philip Delves Broughton
I am very enthusiastic about this book. THE ART OF THE SALE is about change and success and I am always enthusiastic about those topics. I picked up this book with the first opportunity that presented itself because I thought it was going to be a difficult read and I had lots of tasks to complete with so much company arriving at my house, I wanted guaranteed focused time. I could hardly put the book down, it was a great read and so well written.
Mr. Broughton has traveled the globe interviewing the very top salesmen and women. He believes that we are all sales people and that we all need to be sales people, because this is the basic way we connect to others in our world and it is how we get our needs met. Here he tells the stories of how these individuals developed their skills and sharpened their talents. It is fascinating.
At first I thought I should just recommend this book to bloggers and writers, because I think the stories and tools are such valuable lessons, then I slept on that idea and think this book is ideal for everyone.
“Sales is nothing more than the purely human ordeal of rejection and acceptance”
I have taken 2 marketing classes this past year and learned a great deal. I am still not able to implement good marketing strategies into job interviews or marketing my blogs. It is not that I do not believe in myself or my words, but marketing is big, big, big picture work; the salesman or saleswoman does the one on one work of promotion. This is the ART OF THE CLOSE. After reading this book, I realize that I have lots of knowledge about marketing, I am not fast enough in this environment, and to be truly successful at this business I will need to hire someone and I still have to learn how to be a good sales person because I am not a natural.
My youngest child is a natural and, as she says, #1. I over talk myself and the customer out of the sale. I do not know when to stop. I try to convince folks. I am not afraid of rejection and I can use it well to learn and grow, but I have to be too “honest” about what I am trying to sell. I am not a good trickster or promiser and since I am working on selling “change” and releasing “fear”, I have chosen a very difficult market to reach. I also do not have enough WANTS. I have to teach my classes at University for a couple of years before I have a waiting list; folks think they know how to think and think ethically because they are not being arrested and the noise in their brains is running all the time.
“…being committed to finding a meaningful purpose in life, the belief that one can influence one’s surroundings and the outcome of events, and the belief that one can learn and grow from both positive and negative life experiences.”
“The folks with the most ‘no s’ made the most money.”
“ …this acceptance of rejection and failure as essential to building the muscle necessary for eventual success.”
The stories are about real people and how they succeeded at selling whether it was at street fairs, door to door, on a showroom floor, through big industries such as IBM, and Boeing right through to how to do Internet sales. It takes a salesman or a saleswoman to close the deal that the marketing folks have set the stage for – you can only close if you meet the NEED of the other.
Martin Shanker asked the author during his interview this question: “What do you most want for your children? The answer, he told me [Broughton] after I fumbled to find my own, was this: the ability to meet their own needs.” “We want our children not merely to be self-sufficient, but to be able to meet the needs any human has in order to live a fulfilling life.”
Selling is about understanding and using your own needs and emotions to find fulfillment.
This book is very valuable information sharing. Selling inspires thinking skills and faith, when one stops being told what to believe (formulas) and what to say and can truly think and act . The Art Of The Sale is what we will need when we give up playing games and being entertained, it is about the art of living life.