This morning my attention was grabbed by the sound of Vivaldi’s Four Seasons being conducted on television by a young man, whose hands moved color wands, light and paper around to the sounds of the music until they came to rest and control a new computer screen. I had to come to a complete stop and watch the whole commercial and see what it was promoting.
It turned out to be an ad for HP’s new touch screen PC and although I am not sure why I would need such a computer, I felt totally mesmerized by the beauty of the commercial message. I was so completely happy that I was able to find the ad on the Internet and watch it several more times. My usual response to ads is to connect to the mute button. I would like to note that this is not the first HP ad that has commandeered my complete attention, but about the third or fourth ad to hold me in its grasp.
The ad is not insulting or a verbal story, but rather beauty driven by the drama of the music and the movement of the conductor’s hands. The message is completely clear and vibrant and sustained my visual and auditory senses. Bravo for a wonderful combination of ideas – it was a magnificent way to start my day and I continue to think about the ad and have put on my CD of the music to refresh me.